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21 Aprile 2013
RT @stefanomaggi: Interesting > Seven Essential Skills for the Content Strategist http://t.co/x8rucKqpcR
April 21, 2013
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Seven Essential Skills for the Content Strategist
The word "content" is about as necessarily vague as the word "change" is in political circles. It has become a portmanteau, a kind of verbal suitcase into which people pack whatever meaning they like. That may be a necessary evil of the marketing trade, since the discipline of content strategy is hard to define in a brief but holistic way.
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