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27 Marzo 2013
RT @MiriamTorrente: Google Introduces Tool to Calculate Mobile ROI http://t.co/oQYPSy4CUo via @mashable
March 27, 2013
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Google Introduces Tool to Calculate Mobile ROI
Google on Tuesday gave businesses a tool to measure their return on investment for mobile ad spending. The company's Full Value of Mobile Calculator is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity.
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