Cronache dall'era delle narrazioni digitali
6 Febbraio 2013
La coda lunga di "The North Face" http://t.co/sweELW71 via @fracucci
February 06, 2013
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Since Chris Anderson, and his theory of The Long Tail, made the change explicit, the relation between brand and marketing has continued to evolve. Everyone knows the incredible way of Red Bull to increase the power of the brand. The exploit of Felix Baumgartner has completely draw the attention of whom, like myself, is interested in unconventional marketing.
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