Cronache dall'era delle narrazioni digitali
1 Febbraio 2013
Un grande esempio di #Gamification. a Stoccolma chi mantiene la velocità ottiene un biglietto della lotteria. http://t.co/wOokQRNe
February 01, 2013
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The Speed Camera Lottery - The Fun Theory
Follow us on http://www.facebook.com/thefuntheory The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
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